Glacier Blue Acupuncture
Glacier Blue Acupuncture is a Suntree, FL practice led by Tricia Beretz, specializing in orthopedic, sports medicine, and women’s health acupuncture across Brevard County.
Inside the Engagement
As fractional CMO, Adeo took ownership of Glacier Blue’s full marketing function—from strategy through execution. We started with brand positioning and messaging, clarifying how Glacier Blue’s blend of orthopedic, sports medicine, and women’s health acupuncture set it apart from other providers in Brevard County. From there, we rebuilt the website to reflect that positioning and make booking simple, then layered in SEO to capture local search demand and paid ads to drive visibility while the organic strategy built momentum.
Website Design and Development
Adeo redesigned and built Glacier Blue Acupuncture’s website from the ground up—translating the practice’s new messaging and positioning into a clean, calming experience that mirrors what patients feel walking into the clinic. Every page was structured around how patients actually search and decide: not just “acupuncture,” but specific pain points like sports injury recovery, chronic pain relief, and women’s health concerns. We optimized for local search across Brevard County and built the site to turn that search intent into booked appointments without friction.
HubSpot Setup & Integration
Adeo implemented HubSpot as Glacier Blue Acpuncture’s central hub for tracking new patient inquiries—connecting website forms directly into HubSpot so no lead falls through the cracks, and setting up automated follow-up sequences that keep prospective patients engaged between their first visit to the site and their first booked appointment.
Paid Ad Campaigns
Adeo launched targeted paid ad campaigns to drive immediate visibility for Glacier Blue while SEO built momentum organically—focusing spend on high-intent local searches for pain relief, sports injury recovery, and women’s health acupuncture across Brevard County, and routing every click toward a booked appointment rather than just site traffic.