Frequently Asked Questions
How we work, who we work with, and why you should choose Adeo Marketing Group.
FAQs
Real Questions. Straight Answers.
About Adeo
Adeo Marketing Group is a marketing consultancy specializing in fractional CMO leadership, go-to-market strategy, demand generation, and executive ghostwriting—bringing senior-level strategy and hands-on execution together to drive real growth.
We work with founders, executives, and marketing leaders who need senior-level marketing strategy and execution without a full-time hire. Our clients span a range of industries including energy, construction, and health and wellness—ranging from startups to established companies across B2B, B2C, and D2C.
We offer fractional CMO leadership, go-to-market strategy, demand generation, SEO and GEO, PR and communications, marketing performance and analytics, creative direction and execution, executive ghostwriting and brand storytelling, and social media marketing.
Adeo Marketing Group is based in Massachusetts and serves clients all over the world.
Adeo is a boutique consultancy, not a large agency—and that’s by design. Every engagement is led by senior talent, not handed off to a junior account team once the contract is signed. We take on a limited number of clients at a time, so every relationship gets the attention, accountability, and follow-through a bigger agency structure can’t offer.
We measure success in pipeline, conversion, and growth—not vanity metrics. From the start of every engagement we establish clear goals and build reporting infrastructure so you always know what’s working and why.
Yes. Adeo works across B2B, B2C, and D2C—the difference is how we build the strategy, not whether we take the client. Buyers make decisions differently depending on how you sell, so we tailor positioning, channels, and messaging to how your customers actually decide, rather than applying one playbook to every engagement.
Much of our track record runs deep in complex, high-stakes industries—energy, infrastructure, healthcare, aerospace, construction, engineering, architecture, and the associations that connect them. That said, industry isn’t the qualifier: we work with mission-driven, growth-minded organizations across sectors who are ready for a marketing partner to help them scale.
Yes. We often work alongside existing marketing teams—providing senior-level strategy and oversight while your team handles day-to-day execution, or filling specific gaps like demand generation, content, or brand positioning. We’re not here to replace your team; we’re here to give it senior leadership and direction.
Yes. Adeo is based in Massachusetts and works with clients across the U.S. and internationally, delivered remotely. If your engagement involves work outside the U.S., we’ll discuss any relevant considerations during scoping.
Getting started with Adeo
The first step is a discovery call. From there we conduct an audit to evaluate your current marketing position and identify the highest-impact opportunities.
Reach out at adeomarketinggroup.com to get started.
We work on an hourly, project-based, or retainer basis depending on the scope and nature of the work. Every engagement starts with a discovery call followed by an audit to assess where you are, where you want to go, and what it will take to get there.
Engagement length depends on scope—some clients bring us in for a defined project, others on an ongoing retainer. We’ll recommend the structure that fits your goals during the discovery call, and we’re upfront about what a realistic timeline looks like to see results, especially for strategy and demand-generation work that compounds over months, not days.
Every engagement is scoped individually based on your goals, timeline, and the level of support you need, so we don’t publish a flat rate. The discovery call is where we align on scope and investment—you’ll leave that conversation with a clear sense of what working together would look like.
It depends on the engagement, but fractional CMO work typically includes a set number of dedicated hours each week or month, regular check-ins with leadership, oversight of any marketing team or contractors already in place, and hands-on involvement in strategy, campaigns, and reporting. We scope the exact cadence during discovery so it fits how your team actually operates.
Industry Terms
A fractional CMO is a senior marketing executive who works with your company on a part-time or project basis. You get the strategic thinking and leadership of an experienced CMO without the cost of a full-time hire. Adeo’s fractional CMO engagements include strategy development, team oversight, and executional guidance.
Executive ghostwriting is writing thought leadership content—LinkedIn posts, articles, speeches — that’s published under your name and drawn from your voice, expertise, and point of view, rather than a generic company byline. We work closely with executives to capture how they actually think and talk, then turn that into content that builds their visibility and credibility, without adding writing to their plate.
Demand generation is the strategy and set of tactics used to build awareness and interest in your company before a prospect ever fills out a form—content, campaigns, and positioning that create demand, not just capture it. It’s broader than lead generation, which focuses on converting people who are already looking. We build demand generation programs that do both: create interest and convert it into pipeline.
GEO stands for Generative Engine Optimization—the practice of structuring your content so it gets surfaced and cited by AI-powered search tools like ChatGPT, Perplexity, and Google’s AI Overviews. As buyers increasingly use AI to research vendors and solutions, GEO is becoming as important as traditional SEO.
A go-to-market (GTM) strategy is the plan for how you bring a product, service, or company to market—who you’re selling to, how you’re positioned, which channels you’ll use, and how sales and marketing work together to drive revenue. We build GTM strategy as the foundation for every other service we offer, since it aligns every team around the same growth goals.
Account-based marketing (ABM) is a go-to-market approach that targets a defined list of high-value accounts with personalized campaigns, rather than casting a wide net and hoping the right buyers respond. It’s especially effective for B2B companies with longer sales cycles and a smaller pool of ideal customers—we build ABM programs as part of go-to-market strategy when it fits how your buyers actually make decisions.
AEO stands for Answer Engine Optimization—the practice of structuring content so it’s the direct source AI answer engines like ChatGPT, Perplexity, and Google AI Overviews cite or quote when answering a specific question. It’s closely related to GEO, but narrower: GEO covers the broader strategy of how content gets chosen, cited, and reused across generative AI systems, while AEO focuses specifically on structuring content for quick, Q&A-style visibility.
D2C (or DTC) stands for direct-to-consumer—a business model where a company sells directly to its end customers rather than through retailers, distributors, or other intermediaries. We work with D2C brands the same way we approach every client: building the strategy around how your specific customers actually decide to buy.
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