International District Energy Association (IDEA)
The International District Energy Association (IDEA) is a nonprofit advancing district energy, thermal networks, and district cooling as critical infrastructure for reliable, lower-carbon communities. IDEA connects utilities, campuses, cities, and solution providers through conferences, research, and advocacy—helping members modernize energy systems and deliver resilient heating and cooling at scale.
Inside the Engagement
Adeo serves as the embedded marketing and communications partner for the International District Energy Association (IDEA), a 115-year-old global trade association with nearly 3,000 members across 28+ countries.
Services include marketing and communications strategy, content development, executive ghostwriting, advocacy communications, conference marketing (IDEA2026 Annual Conference, Rogers Centre Ottawa), social media, email campaigns, policy brief development, and earned media support in coordination with IDEA’s PR agency.
Adeo provides integrated, always-on marketing support across IDEA’s member engagement, public affairs, and conference programming functions.
Facilities Management Advisor
Published April 16, 2026
Adeo ghostwrote this bylined article for Rob Thornton, President & CEO of the International District Energy Association (IDEA), placing it in Facilities Management Advisor—a key target publication for IDEA’s data center market development campaign. The piece positions district energy as a strategic infrastructure partner for hyperscale data center operators, drawing on original research from the DATA HEAT initiative.
Adeo manages content for IDEA’s LinkedIn company page, and LinkedIn newsletter—the association’s primary channels for reaching member organizations, policymakers, and industry stakeholders—as well as Instagram, Facebook, and X. Work includes editorial planning, post-drafting, and campaign coordination across conference promotion, webinar announcements, advocacy milestones, and earned media amplification.
The monthly LinkedIn newsletter, The Power of an IDEA, keeps subscribers up to date on district energy policy, research, and sector developments. All content is written in IDEA’s established voice and reviewed by leadership before publication.
IDEA's CampusEnergy2026
CampusEnergy2026 is IDEA’s annual conference and trade show for campus and district energy leaders focused on modernizing thermal infrastructure at scale. Held February 17–20, 2026 at the Gaylord National Resort & Convention Center near Washington, D.C., the event brings together utility, energy, and sustainability professionals, engineers, policymakers, and solution providers for practical learning and real-world case studies on topics like thermal energy networks (TENs), district heating and cooling, CHP, energy storage, and data center integration—plus hands-on workshops, technical tours, and networking across the district energy community.
IDEA's CampusEnergy2026
From the first conversations on the expo floor to packed sessions and workshops, the momentum is real—focused on reliability, thermal energy networks, decarbonization at scale, and the practical lessons it takes to modernize campus and community energy systems.
Here’s a quick look at the highlights from Day 1 and the people pushing this work forward.
IDEA's CampusEnergy2026
From deeper technical sessions and real project case studies to nonstop conversations in the hallways and on the expo floor, today was all about what it takes to deliver reliable, resilient, lower-carbon thermal infrastructure—at scale.
Here are a few highlights from Day 2 and the people driving the work forward.