FM
FM (formerly FM Global) is an American mutual insurance company based in Johnston, Rhode Island, United States, with offices worldwide, that specializes in loss prevention services primarily to large corporations throughout the world in the Highly Protected Risk (HPR) property insurance market sector.
Engineering History
In close collaboration with the FM team, Adeo brought together art direction, design, project management, and learning design across a broad body of work—spanning the record-breaking 175th anniversary installations to ongoing communications including a quarterly client magazine, monthly internal newsletter, and annual report. Adeo’s multidisciplinary involvement ensured creative consistency and operational rigor across every touchpoint.
FM Global 175th Anniversary—Award-winning Sprinkler Display
To commemorate FM Global’s 175th anniversary (1835–2010), a series of landmark displays was conceived and installed at the company’s Research Campus—one of the world’s most advanced fire protection research and testing facilities.
This record-breaking installation brings together 1,007 working sprinkler heads, each representing a distinct chapter in the history of fire suppression technology. Arranged in precise chronological order and dating back to 1835, the display transforms a functional safety device into a compelling artifact of innovation—illustrating how decades of research and engineering have continuously advanced the science of fire protection.
Recognized by Guinness World Records as the largest display of fire sprinklers in the world, the installation stands as a testament to FM Global’s commitment to pushing the boundaries of what’s possible.
Awards & Recognition:
- Guinness World Records – Largest Display of Fire Sprinklers
- AIGA 365 – Design Effectiveness Award
In-HOWse Design Award
FM Global 175th Anniversary—Timeline Display
Spanning 175 years of history, this installation traces FM Global’s evolution from its founding in 1835 to its position today as a global leader in commercial and industrial property insurance. Mounted chronologically across the Research Campus, the timeline highlights pivotal company milestones, industry breakthroughs, and the people and moments that shaped FM Global’s legacy—giving visitors a tangible sense of the organization’s enduring impact on fire protection and risk engineering.
Awards & Recognition:
- AIGA 365 – Design Effectiveness Award
In-HOWse Design Award
RAIL Promotional Mailer
The RAIL promotional mailer was created in collaboration with the Enterprise Learning group to promote and educate employees about the online and classroom courses available for their professional development.
Designed with a subway map theme, each subway line represented a learning track tailored to a specific career growth path within the company. This engaging and visually dynamic approach made it easy for employees to navigate their development options, reinforcing the company’s investment in continuous learning and career progression.
By combining creativity with functionality, the RAIL mailer successfully increased awareness and participation in enterprise learning programs, making professional development both accessible and engaging for employees.
Interactive Learning Kiosk
Designed to meet FM Global clients’ global protection needs, the Interactive Learning Kiosk leverages 170+ years of expertise to educate users on industry risks, loss trends, and hazard prevention. This self-guided kiosk allows clients to watch brief, informative videos highlighting various facility hazards, all filmed at FM Global’s hands-on training facility in Norwood, MA, USA.
Key Contributions:
Wireframing & Mockups – Developed the initial structural design and user experience flow.
Visual Design & Graphics – Created all graphical assets in PSD format and collaborated with the in-house developer to ensure seamless integration.
Cross-functional collaboration – Worked closely with developers to maintain design consistency from mockups to final execution.
The kiosk initially launched on Windows 8 tablets and entered a pilot phase with plans for future enhancements and expanded functionality. This interactive tool serves as a valuable educational resource, empowering clients with on-demand access to critical risk prevention insights.