Wayfair
Wayfair is a leading online retailer of home goods, furniture, and decor, offering a vast selection through its various platforms, including Wayfair.com, Joss & Main, AllModern, Birch Lane, and Perigold, with a focus on providing a seamless shopping experience from inspiration to installation.
"Define Your Space" – Wayfair.com Campaign
The Define Your Space campaign for Wayfair.com was a multi-channel initiative designed to engage and inspire customers across digital and print platforms. The campaign focused on empowering individuals to create spaces that reflect their personal style through Wayfair’s vast selection of home furnishings and décor.
Key Components:
Billboard Ad – A bold, visually striking advertisement designed to capture attention and drive brand awareness.
Email Design – A thoughtfully crafted email campaign to engage customers, showcase featured products, and encourage conversions.
Website Login Page – A refreshed login experience that aligned with the campaign’s theme, providing a seamless and branded entry point for users.
By integrating these elements, the Define Your Space campaign reinforced Wayfair’s commitment to helping customers transform their living spaces with ease and style.

