Enel X
Enel X is the global business line of the Enel Group, focused on accelerating electrification and decarbonization, offering integrated energy solutions for residential, commercial, and industrial customers, with a focus on sustainability and innovation.
Rebranding EnerNOC to Enel X: A Global Transformation
EnerNOC (including legacy Demand Energy Networks) officially rebranded to Enel X, marking a significant milestone for the company and its 1,100+ employees worldwide. This transformation was more than just a name change—it represented an evolution, providing customers and partners with access to a broader suite of products, services, and global expertise. With the backing of Enel X, employees were positioned to deliver even greater value and play a key role in shaping the new energy revolution.
The rebrand was activated across all communication channels, ensuring seamless integration and alignment across the organization. This included:
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Internal Communications – Engaging employees with the new brand identity and vision.
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Events & Office Rebranding – Hosting launch events and revamping global office spaces.
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Media & Public Relations – Driving awareness through strategic media engagement.
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Messaging & Digital Communications – Rolling out a new messaging platform and updating digital assets.
The team collaborated across departments to ensure consistent messaging, rebranding, and integration efforts across all EnerNOC offices worldwide, successfully bringing the Enel X brand to life.
Enel X Brand Activation – Formula E NYC
As part of the Formula E New York City e-Prix on July 14 & 15, Enel X leveraged the event to showcase its e-mobility solutions and energy services to corporate customers, partners, and stakeholders. This high-profile activation highlighted Enel X’s commitment to sustainable energy and innovation, aligning with the broader Enel Formula E partnership.
The event served as both a brand awareness platform and a premium hospitality experience, engaging employees, partners, and customers while reinforcing the synergy between Enel X, Enel Green Power, and Formula E.
Key Initiatives:
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Full-scale brand activation across all communication channels, including branding, media, digital, and internal communications.
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Live event engagement, offering an immersive experience that demonstrated Enel X’s leadership in e-mobility.
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Strategic corporate outreach, positioning Enel X as a premier energy solutions provider for businesses.
By integrating brand storytelling with the excitement of Formula E, Enel X successfully amplified its presence, driving awareness, engagement, and deeper connections with key audiences.
Exhibition Design – Transitioning from EnerNOC to Enel X
As part of the EnerNOC to Enel X rebrand, we completely redesigned our trade show presence to align with the new brand identity, messaging, and product positioning in North America.
The refreshed exhibition design reflected Enel X’s innovative energy solutions, ensuring a visually engaging, modern, and cohesive experience for attendees. The booth configuration was carefully reimagined to enhance engagement, showcase key products and services, and reinforce Enel X’s leadership in the evolving energy landscape.
This strategic transformation ensured that every trade show activation effectively communicated our brand’s new vision while providing a dynamic and impactful platform to connect with customers and industry partners.
