How to Build a Marketing Plan That Wins Executive Approval (and Drives Results)

What’s the best way to get your marketing plan approved? Create a marketing plan with strategic foresight, data-driven insights, and strong stakeholder alignment. As businesses navigate evolving consumer behaviors and digital advancements, an effective marketing plan must be adaptable, goal-oriented, and backed by measurable ROI. Here’s what I’ve found works when crafting a winning marketing […]